GEM GLOSSARY
Gems or shams
What’s the difference between a store and a jeweler’s only high street door?
Both are open for all to see and buy things there that are not for free.
But the price they pay for what’s inside is incompatible in cost and might.
A gem is valued for its rarity and the sweat you shed to make prepare it,
As for shams, it’s not so hard to get and making them is an easy gain.
But when you want an expert’s advice, go and ask for a jeweler’s eyes.
For every owner of a gem full shop will tell the difference from a sham full top.
GEMPLATE thinks that imitations of designer labels are not only the prerogative of fashion or production of luxury items, which require a huge amount of expertise and resources like good management, workforce, organization, creativity, and many other things, which we call “investments”, before they appear on the market to satisfy the needs of end-users, but they are everywhere.
As producers and users of different kinds of goods, we know very well what the main characteristic of imitations is: they look like the original products but their quality is much lower and their durability is much shorter. This is to be expected since it is the goal of their makers: they want to gain as great a profit as possible for the lowest cost estimable. One of the means to achieve this is by using (stealing) the brand name after changing, adding or omitting a letter or a sign or something else in their design.
There are also imitations in the realm of ideas, which is fundamental to human life as it determines the nature and organization of all the subsequent layers that are to be laid over it and that will constitute its actual existence. An example of such a situation is the statement, “Man is (in)fallible”, which has given rise to different kinds of organization of human society, experienced by its members as individual lives, which have brought about all sorts of miseries or happiness.
GEMPLATE believes that this is the case with some natural facts, the truth of which can be proved by using the power of the human mind to discern original design. Most of it is self-evident as when you buy a first class product: its quality in terms of usefulness, beauty and reliability is proved in practice. Another way to prove the genuineness of a thing is to compare it with another thing, in this case its imitation. If you are an expert, you will tell the difference at once. If you are not an expert, you will ask an expert for advice. There are other methods which we will use on the way, but what matters most in this situation is: what do you want – a genuine product or a fake?
Getras
GETRAS are stones of various kinds
That fill our homes with different sights.
We value them rightly because they are mighty
To act as a sample of a designer label
Of first-rate production and beautiful structure
That makes us aware of a choicest care.
But left on their own, they are nothing but stones
And would not move an inch if needed to hinge.
Genigmas
GENIGMAS are nature’s enigmas that someone has built or sealed.
Some are there for a dare; others are laid as a snare.
But none are of a kind which is too hard to unbind.
Because they were made by a hand with the same bone and vein,
And blood that is running through a brain full of honey
Waiting to be dissolved in a box saying “That’s solved”!
Gearls
GEARLS are pearls of discretion linked with science progression
Which have seen a design by the power of the human mind.
This has made them to grow other pearls in a row
Or rise up like a star, lighting roads from afar.
Guest
Hospitality is a door which has two signs: “Come” and “Go”.
A Guest is welcome to say, ”I know”, no matter whether he is a friend or foe.
But we can always say, ”You must go”, if we have to defend our home.
Friend
Friends tell the truth and see the lie and recognize them quite as fine.
They save the gems and name the shams and say, ”Too bad”, to stratagems.
They come and stay for happy days and know enough and make you laugh.
Digger
Digging gems is a hard man’s toil, which turns the mind into a sharp end foil.
It cuts the gems and makes them shine like diamond stone’s pure light.
This helps increase our appetite and makes us dig with more delight.
Guest, Friend or Digger
GEMPLATE thinks that communication is essential to human life in being the main means by which people can express their inner beings and having the potential for further growth in terms of understanding, respect, goodwill and care.
Predominantly, we want to communicate with people with the same kind of attitude towards other people and have them as “GUESTS”.
“FRIENDS” are those whom you can trust because you have a lot in common or because they have passed “the test of time”. But in order to have a lot in common, you have to be standing on common ground. GEMPLATE thinks that “facts of truth” can be such common ground.
“DIGGERS” are friends united by common work who help each other while the work is being done and feast together when the work is finished.
You can choose what to be and we will use the name you have chosen because we believe this truth to be self-evident: the way you write, the meaning of what you say, the message you want to communicate, the very words you choose, are the best evidence of what you are – a real “GUEST”, “FRIEND” or “DIGGER” or an imitation.